Strategic marketing plan case studies

Why not, particularly if the insights are as fresh as this example from major real estate player Prudential.

The company was creating custom marketing materials, but they lacked a comprehensive content strategy. The practice was tactful in their marketing approach and it is evident they were doing things right.

Quarterly newsletters were designed as educational tools to feature the practice and its cutting-edge treatments. We craft business strategies that will attract new customers, reacquaint you with existing customers, and keep you current.

Some methods unique to the distribution model include segmented sales teams, product rebates, and cooperative marketing approaches. Integrated a sweepstakes to win a new car for each market to help drive traffic to participating KIA dealers. These were distributed to different referral sources within the defined geographic draw.

The mission statement, goals, objectives, and actions plans were documented.

There were several actions that needed to take place both for general marketing for the practice as well as specific marketing initiatives for different customer groups. The targeted market included referring physicians from multiple specialties, insurance companies, third-party administrators, self-insured employers, and nurse case managers.

Perhaps most overwhelmingly, the team had one month to launch the site and associated content assets. The Strategic Marketing Plan was developed in approximately days.

Relationships with key media contacts were established and provided invaluable recurring publicity. The Central Region had 2 goals: In addition, through the intense cleaning process, Strategic was able to eliminate records from the system that should not be mailed or targeted.

Total cost per unit sold continued to decrease each month. The practice worked with local hospital media relations departments for interviews to be presented in their hospital newsletters. After the first year, the physician and his staff were sold on the idea of marketing.

The physician provided presentations to local employers and self-insurers.

Case Study: Putting the Strategic Marketing Plan

This list was then filtered further to develop the best Competitive vehicle acquisition mailing list possible to increase response while avoiding wasted mail. The website presented information about diagnosis, treatment options, and cutting-edge minimally invasive procedures that were not available from other local physicians.

Defining the marketing plan to the general public The practice participated in local health fairs and fitness expos to promote injury awareness and show its support to the community.The Strategic Marketing Plan provided the practice a Planning Calendar used to closely monitor activities related to meeting goals and objectives.

Top 28 Marketing Case Studies For #Smallbiz

Ideas for future marketing efforts were listed and maintained for consideration in next year's plan. Case Studies: Most Recent. Access thousands of our most recent online marketing resources here. Select any of the popular topics below to narrow your search.

Top 28 Marketing Case Studies For #Smallbiz. this marketing case study includes particular insight on how the company leveraged strategic partners to create more content, and set Consumption of research reports and case studies could be the difference between a sufficient content marketing strategy, and an outstanding plan for web.

Fractional CMO Marketing Case Studies. Marketing case study examples illustrate how deftly Chief Outsiders steps into an organization and responds to the unique environment and needs to develop and implement a customized data-driven growth plan.

This Case Study describes how Gagnon Associates helped in the development and implementation of this client’s first, comprehensive strategic plan. The Company America’s oldest direct-mail catalogue marketing company.

Case Studies: Marketing Strategy. Access thousands of our marketing strategy online marketing resources here.

Select any of the popular topics below to narrow your search. if you put some strategic thinking behind it. more.

Case Study: How Domino's Managed a Viral Video Nightmare. by Kimberly Smith. Marketing Strategy.

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Strategic marketing plan case studies
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