The company was creating custom marketing materials, but they lacked a comprehensive content strategy. The practice was tactful in their marketing approach and it is evident they were doing things right.
Quarterly newsletters were designed as educational tools to feature the practice and its cutting-edge treatments. We craft business strategies that will attract new customers, reacquaint you with existing customers, and keep you current.
Some methods unique to the distribution model include segmented sales teams, product rebates, and cooperative marketing approaches. Integrated a sweepstakes to win a new car for each market to help drive traffic to participating KIA dealers. These were distributed to different referral sources within the defined geographic draw.
The mission statement, goals, objectives, and actions plans were documented.
There were several actions that needed to take place both for general marketing for the practice as well as specific marketing initiatives for different customer groups. The targeted market included referring physicians from multiple specialties, insurance companies, third-party administrators, self-insured employers, and nurse case managers.
Perhaps most overwhelmingly, the team had one month to launch the site and associated content assets. The Strategic Marketing Plan was developed in approximately days.
Relationships with key media contacts were established and provided invaluable recurring publicity. The Central Region had 2 goals: In addition, through the intense cleaning process, Strategic was able to eliminate records from the system that should not be mailed or targeted.
Total cost per unit sold continued to decrease each month. The practice worked with local hospital media relations departments for interviews to be presented in their hospital newsletters. After the first year, the physician and his staff were sold on the idea of marketing.
The physician provided presentations to local employers and self-insurers.
This list was then filtered further to develop the best Competitive vehicle acquisition mailing list possible to increase response while avoiding wasted mail. The website presented information about diagnosis, treatment options, and cutting-edge minimally invasive procedures that were not available from other local physicians.
Defining the marketing plan to the general public The practice participated in local health fairs and fitness expos to promote injury awareness and show its support to the community.The Strategic Marketing Plan provided the practice a Planning Calendar used to closely monitor activities related to meeting goals and objectives.
Ideas for future marketing efforts were listed and maintained for consideration in next year's plan. Case Studies: Most Recent. Access thousands of our most recent online marketing resources here. Select any of the popular topics below to narrow your search.
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